Mark J. Greeven
职称：副教授
所在系：管理科学与工程学系
邮箱：mgreeven@zju.edu.cn
主讲课程：
innovation management
strategy
entrepreneurship
comparative business systems
professional service firms
研究领域：
innovation and entrepreneurship
high-technology
institutions
emerging markets
international strategy
个人简介：
Dr. Mark Greeven, is Associate Professor at the Management Science and Engineering Department of Zhejiang University´s School of management. He is a research fellow at the National Institute for Innovation Management. Before joining ZJU-SOM, he was 3,5 years Assistant Professor at the Rotterdam School of Management and Co-founder of RSM's master programme 'Chinese Economy and Business'. He has wide teaching experience since 2006, teaching over 6 courses at the bachelor and master level, supervising over 80 students and giving executive and in-company workshops.
Mark´s research deals with innovation and entrepreneurship in China. Despite an institutional environment characterized by high levels of uncertainty, innovation thrives even in the technology-based sector. The research asks for explanations how innovative capabilities are developed in such an adverse institutional environment. Furthermore, he explores the strategies of Chinese firms going abroad and cooperation with foreign firms. Findings of his research are published in international academic journals, books, newspapers such as The Financial Times and magazines.